Channel SwimInvestec
Bringing “out of the ordinary” to life through history.
- 1
The challenge,
Investec’s positioning is “out of the ordinary”. The challenge was to show that mindset rather than simply claim it.
- 2
the insight,
The things people once believed couldn’t be done are the clearest proof of an out-of-the-ordinary mindset.
- 3
and the idea.
Recreate the story of the first English Channel swim, a feat considered impossible at the time, as a portrait of the attitude Investec wants to be known for.