All About the DramaFox Telenovela
Proving the language barrier doesn’t matter. Award-winning.
- 1
The challenge,
Fox needed South African viewers to give Spanish-language telenovelas a chance. The obvious barrier was the language itself.
- 2
the insight,
Nobody watches a telenovela for the dialogue. The slaps, the stares and the gasps say everything, whatever the words are.
- 3
and the idea.
Take real telenovela scenes and rewrite the subtitles to say something completely different. The drama still lands perfectly, which proves the point: it’s all about the drama.